One of the biggest reasons why people fail with Pay Per Click marketing is their campaigns have no true relevancy to whatever they are trying to market online.
Chances are if you have tried Pay Per Click marketing in the past and were not successful with it, this is exactly why.
If you are new to online marketing and pay per click advertising, we recommend that you go to the major search engines and take about a little time and learn how pay per click ads work. All the major search engine have videos and tutorials to help you learn and get started.
Here is where many people will make a mistake with this type of advertising. They will load in 200 keywords for one ad campaign that are not related or relevant to the ad itself which should never be done.
The most amount of keywords that you should ever use for any campaign is approximately 10 to 15 keywords unless you are advanced and know what you are doing. This will give you a better result and ranking within with the search engines than if you use 200 mismatched keywords. This means they will place you higher on the sponsored listings when people are conducting their searches.
Here is the point we are trying to make. You would rather have 20 different ads with 10 to 15 relevant keywords under 1 campaign where everything is related instead of only having 1 ad with 200 keywords where they are not relevant.
There is no limit to the number of ads you can generate with sponsored listings, so do not flood a bunch of irrelevant keywords in to 1 ad. The more relevant your keywords are to your website and your ad that you have created for your campaign, the less you will pay per click and you can also receive a higher ranking.
For instance, look at this example below.
The keyword "Make Money" has an approximate bid on it right now of about $2.30 per click to be ranked high with google. So what most people will do is just create a quick campaign and then try to outbid their competition. This is a very costly marketing strategy to use.
By the way, that would be the most you would pay. The truth is because of the relevancy that your campaign will carry, you will most likely pay only $0.67 per click and some will even be lower.
This is exactly why people are able to make thousands each and every week using this type of marketing. It puts your website out in front of people that are looking to make money online immediately.
Another thing that you need to realize is that traffic that will see your ads. Do you have any idea how many people surf the internet daily looking to make an income online?
About 25 million according to Google which means that you do not have to worry about this type of marketing being oversaturated. In fact, this is why Pay Per Click advertising works with this business immediately.
The biggest key to Pay Per Click is relevancy. Once you have relevancy, then you just need to monitor your campaigns and manage them properly.
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